Yonex - Vcore
A spy campaing shot in Tokyo for the new VCORE
racket of Yonex.
Mission
Lead Creative Director
→ hero video
→ photo shoot
→ print / social campaign
Team
Agency Producer: @morning_kid_official & @ninanina27
Copywriter/Strategist: @aya.apton
Designer: @_margauxbnnt
Director: @yukayamaguchi_
Prod.Co: @sa.na_inc
VFX: @madnomad.collective
Poster logo: @arthur.connault
Photographer: @ph_o.h.n.o
lezedh zoé abravanel
The Spirited Dinner - Onitsuka Tiger
Brand activation for the opening of the new Onitsuka Tiger store on the Champs-Elysées and the launching of their new fragrances.
Mission
Art Direction:
Scenography, sound design, food design,
dancer direction, print
Team
Creative Agency — monopo paris
Production — Back Of The House
Chef — Ryuji Teshima
Illustrator — Taku Mikami
Danser — Océane
Choregrapher — Ablaye Birahim Diop
Actor — Grabriel Kei
Photographer — Syrine
Video — Nathan Rija
Dîner d'été by K-way
Press event to unveil the Spring/Summer Collection
2024.
Mission
Graphic Designer
-> invite, menu, notebook, gifting
Team
Client — K-Way
Direction Artistique — Maximaliser + Anna Behey
Production — La Belle Production
Photographie — Ambrose Ducable
La Calle Festival
La Calle is a festival combining live music, fashion and food, organized in Paris, Lyon, Marseille and Montpellier by Havana Club.
Mission
Lead Art Director
-> space design identity + scenography
360° Identity Work
-> brand-book, logo, poster, social content, merch, goodies
Team
Set Design — Avoir
Photographer — Azm
Production — Yard Agency
lezedh zoé abravanel
Japanese food meets a.i
Graphic and texture experimentation on my 3 months food journey in Japan.
Work
Personal work.
All images are created using Midjourney & my own travel pictures
lezedh zoé brava
Nike 50th anniversary
For Nike’s 50th anniversary, we partnered with Snipes and the talents of today to celebrate the last 50 years of hip-hop and what’s coming next.
Mission
Art Director Assistant
Lead on social media
-> tiktok + bts creation
Team
Director — Arthur Couvat
Photographer — Natas 3000
Production — Miles
Chromed
Chromed is a fictional jewelry brand inspired by the link between streetwear and luxury.
Mission
Art Direction
Experimentation
It's first and foremost a way for me to create my own images without the material and technical limits.
-> All images were created using Midjourney.
Gloria Kabe
Communication campaign narrating
the collaboration between afro-vegan cheffe Gloria Kabe and Havana Club.
1. Limited edition bottle
2. Content creation (video + photo)
3. Pop-up restaurant
Mission
Lead Art Director
Product Designer -> bottle label
Graphic Designer -> social content
Team
Client — Havana Club
Photographer — Rayan Nohra
Director — Léo Joubert
Production — Yard Agency
Tour du Monde - the Documentary
Movie on a famous soccer tournament in Paris' suburbs : la Coupe Nationale des Quartiers.
Mission
Graphist
-> movie (titles, end-credits)
-> print (logo, ooh)
Team
Director — Jesse Adang
Lead roles — Sammy Traoré, Edouardo Camavinga, Tiakola
Studio — YARDMILES
Distibutor — Prime Video
Cocktail Shoot for Havana Club
Special cocktail of the year.
Mission
Lead Art Director -> photo & video
Graphic Designer -> content creation, social media
Team
Set Design — Lucie Moret
Lights & Dop — Barnaby Coote
Production — Yard Agency
New Aesthetic vol.2
New Aesthetic approaches type design as an opportunity to create art.
Exhibition at the Bam — Berlin
Mission
Typographer -> Koegi font design
Graphic Designer -> poster
Team
Editors — Leonhard Laupichler
Publishers — SorryPress
Wet Paws
Fictional dog collar brand photoshoot.
« It’s gonna happen anyway, might as well
do it in style »
Mission
Art Director
-> All images were created using Midjourney.
lezedh zoé abravanel
Air Max Party by Sns
For the annual Air Max Day, SNS Paris and Nike Sportswear came together to celebrate with a workshop and party/dj set.
Mission
Lead Art Direction & graphic designer
-> social content, invites, scenography, graphic toolbox
Team
Client — Nike & SNS
Production — Yard Agency
Artist — Aïda Dahmani,
Njeri & kahena.z
Yard x Bourse de Commerce
Event organized by Yard at the
Bourse de Commerce / Pinault Collection.
We organized karaoke, talk and tour of the exhibition to sensibilize young people.
Mission
Art Direction
Graphic Designer
-> logo, layout, signage
Team
Yard Agency
Creative Campus by Instagram
Instagram organized the Creators Campus, an exceptional venue for all the platform's content creators (workshops, talks & live...)
Mission
Graphic Designer exe
-> signage, scenography, merch,
branded object, goodies
Team
Client — Instagram
Art Director — Floriane Rousselot
Scenography — Lisa Dayan
Production — Yard & Go Ask Alice
Speak-up Africa
In Senegal, Speak Up Africa teamed up with Yard Agency for a campaign to raise awareness of NTDs (Neglected Tropical Diseases).
We created a stunt that involved investing an old basketball court in the colors of the cause.
Mission
Art Direction
Graphic Design -> playground, logo, sweat-shirt, t-shirt, social content
Team
Production — Yard & Ati Diallo
Pigalle 21
This partnership between Pigalle Paris and Havana Club praises colors and culture, which are at the heart of Ashpool’s work.
Mission
Graphic designer
-> OOH, artwork & social content asset
Team
Photographer — Jeremy Soma
Film — Julia & Vincent
Starring — Stéphan Ashpool
Primitives
Primitives is a seasonal restaurant in the 10th arrondissement of Paris. The restaurant showcases the flavors of raw, minimally-processed produce and the know-how of producers in its dishes.
Mission
Art Direction
Graphic Design
-> logo, menu, signage, neon light
Team
Architect — Ouro by Roxane Torloting
Owner & Cook — Sophie Rey
Photographer — Roxane Torloting
Glow Playlist
Playlist aiming to highlight and give visibility to female talents.
Mission
Lead Art Direction
Graphic Design (logo, social content)
Team
Media — Yard
Curator — Lenny Sorbé
Havana Social Content
I worked for 3 years as Art Director/Graphic Designer for Havana Club's Instagram account.
Mission
Art Director
-> rebranding, shooting
Graphic Designer
-> social content, logo, poster, merch, paid media
Strategy
-> new content, talent sourcing)
Team
Client — Havana Club
Freelens
Photographers association
Mission
Lead Art Director
Graphic Designer (web, identity, logo, social)
Flora Siberia
Bachelor project video
Mission
Video production
Art Direction (print, logo, video)
3D creation
Exhibitions
June 2019 — Head - Genève
September 2019 — Art & Performance
November 2019 — Geneva International
50 years of choice
Exhibition at Antwerp Poster Festival
Mission
Poster creation
Font design
Concept
Poster made to celebrate the 50th anniversary
of the abortion laws in England.
Grids, tools & swimsuits
Exhibition at Weltformat - Lucern (Switzerland)
Mission
Graphic Designer (poster creation)
Scenography + Production
Team
Workshop w/ Neo Neo